The Pickup Game
It's hard to believe that the pickup truck sector generates over a billion dollars a year in revenue, but it does. Expensive workshops and training films promote the idea that women are innately drawn to alpha guys because of myths and manipulation. To be a 21st-century Casanova, men must learn how to overcome their shyness and become socially powerful. In any case, that's how it's described on the brochure. Macho males have been influenced by Ross Jeffries's 1992 self-published book on how to seduce women via web marketing since then. Dissecting the "date and mate" strategies used by modern snake oil salesmen, this compelling exposé has intimate access to the movement's founders and leaders. These self-help-style seminars, which can be found anywhere from chat rooms to conference rooms, are waiting to take advantage of anyone who is desperate enough to believe in the deadly promises they make.